“This is no ordinary bike. Ordinary is boring.”

Empire Cycles’ AP-1 is the result of sweat, scuffed knuckles, endless late nights in the lab and many a long weekend pounding the trails, pushing the cast aluminium frame and its unconventional yet high-performance design to its absolute limits.

The AP-1 is the product of two MTB riders’ vision. It was their drive and ambition, their stance against conformist design and perceived wisdom, that saw the project take off. Designer Chris Williams and his experienced industry partner started with a blank sheet of paper and asked themselves one question: how can we make the best downhill mountain bike in the world?

This single piece of engineering perfection, which borrows state-of-the-art sand casting technology from the likes of Aston Martin and fundamental design elements from the world of motocross, is set to revolutionise the MTB industry. This is no ordinary bike. Ordinary is boring. This is exceptional. Inspired. Cutting edge. Welcome to the future. The future is now. The future is Empire Cycles’ AP-1.